A while ago we wrote about an ad which forwarded the message that people shouldn’t drink when driving (watch the ad here).

Fullscreen capture 14.08.2014 171429

Today instead of alcohol we bring you an ad about smoking – an ad which fights against smoking during pregnancy or near children. Despite of the serious topic, the ad is a bit convivial.

The client of the ad is Finnish organization Tuhkalapset/Ash Babies which fights against smoking during pregnancy (according to their data, about 16% of Finnish women smoke during their pregnancy). Or like the ad says, if children could decide, they wouldn’t smoke.

Client: Tuhkalapset / Ash Babies
Agency: Havas Worldwide Helsinki

If this ad is a bit convivial, then the previous ad of Tuhkalapset/Ash Babies had a different focus. It was a sinister but at the same time influential ad.

Client: Tuhkalapset / Ash Babies
Agency: Havas Worldwide Helsinki

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