Communicating through computers/smartphones represents a huge amount of our everyday communication. But it’s hard to say where comes the line when we have crossed the reasonable amount of time using technology in communicating.

Starbucks has decided to point out how much more powerful face-to-face contact is. Blushing, feeling baby moving inside of woman and facial expressions are those things which you can feel only when you spend time together with other person. Like the ads of Starbucks say: “Sometimes the best way to connect is to get together”.

The campaign consists of 3 ads. You can watch the rest of them here:

“Apology”:

“Date”:

Client: Starbucks
Agency: BBDO New York



Similar realization has been used by Honda whose campaign reminded that using smartphone while driving can have serious consequences. Watch the ad here:

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