Illinois Office of Tourism continues with their ads where the main character is Abraham Lincoln. The choice of using Lincoln in their ads isn’t without a deeper reason – namely Lincoln was related to Springfield.

Watch the examples here:

“MiniAbe – Be More Whoa-ed”

“MiniAbe – Be More Nom-Nom-Mmm”



This time has joined him his wife Mary Ann Todd Lincoln, whom Abraham Lincoln makes a romantic gesture. The ad encourages people to make similar romantic gestures with the help of tourism sector.

Client: Illinois Office of Tourism
Agency: JWT Chicago



Another ad of Illinois Office of Tourism was launched at the same time which encourages people to more spontaneous in this fall. So more romance and spontaneity! 😉

“Mini Abe’s Spontaneous Fall”

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