General Mills has found a clever solution for advertising their cereals. Namely, in the ads it has been used the Cheerios effect – the tendency for small wettable floating objects to attract one another (you can read more about the effect here).
In General Mills’ warmhearted ads have happened the same thing – people have found their way to closest ones – may it be a partner, a niece, a child or a pet.
The campaign consists of 5 videos. Watch also the rest on them here:
“Laura & Riley’s Story”
“Melody & Parag’s Story”
“Annie & Lisa’s Story”
“Justin & Savanna’s Story”
Client: General Mills
Agency: Cosette, Toronto