General Mills has found a clever solution for advertising their cereals. Namely, in the ads it has been used the Cheerios effect – the tendency for small wettable floating objects to attract one another (you can read more about the effect here).

In General Mills’ warmhearted ads have happened the same thing – people have found their way to closest ones – may it be a partner, a niece, a child or a pet.

The campaign consists of 5 videos. Watch also the rest on them here:

“Laura & Riley’s Story”

“Melody & Parag’s Story”

“Annie & Lisa’s Story”

“Justin & Savanna’s Story”

Client: General Mills
Agency: Cosette, Toronto

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