“It’s a great big world and it can all be yours. Here, and only here.”
This idea comes from the latest ad of eBay which communicates the idea that you can buy whenever whatever seems attractive and wanted at this point of time – may it be a watch or a car. Like the lyrics of the background song says: “When you’re ready, come and get it” 😉
In the past eBay hasn’t launched massive campaigns in media, so the campaign is the first global campaign of eBay which is launched in the U.S., Australia, Germany and the U.K and in 2015 some more countries are expected to be added. In addition to the TV ad the campaign is also launched in smartphones and tablets.
Agency: Goodby, Silverstein & Partners