Dog, cats and other pets – we all want them to have a good life with us and to offer them everything they need. A solution for the purpose that producer could offer exactly these kinds of products which make our pets happy has been found – the pets were treated like humans and a focus group interview was conducted with them.

The ad agency commented that the idea of let pets to be pets and get good improvisers to react in real time to whatever the animals were doing instead of scripting the ad seemed much more fun. The ad agency was satisfied with the result because in their opinion the result feels like a genuine discovery of the products. What do you think? Is the result genuine?

Client: Big Lots
Agency: O’Keefe Reinhard & Paul

Watch the other ads of the campaign:

„Pets with Style #PetsRPeople2“:

„Only cats #PetsRPeople2“:

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