Start the new week with a musical! Watch this musical-ad where celebrities like Elton John or Kylie Minogue take part and which has become extremely popular on internet.

The ad celebrates BBC Music’s love of music and there participates 27 talented musicians who presents different music styles but can still make something which sounds complete. This “impossible orchestra” represents the talent, diversity and musical passion found every single day throughout the BBC.

In addition to the entertaining purpose the campaign has a charity purpose. Namely, if you buy a single of the musical you help to raise money for BBC Children in Need.

Client: BBC Music
Agency: Karmarama London

Listen also the original version of the ad which is Beach Boys’ “God only knows”:

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