ADVERTISING PRE-TESTING

Our advertising pre-testing solution focuses on six metrics which predict the success of the ad in its target group. These metrics are ad’s ability to draw attention among other ads, its effectiveness in communicating the advertising message and benefits of the advertised brand, ad’s likeability, emotions and properties associated with the ad, and finally purchase interest.

ADVERTISING POST-TESTING

The advertising post-testing of Brandicom is based on seven key metrics, namely: the attention achieved by the advertising, associating the advertising with the brand, ad likeability, emotions and other properties associated with the advertising, communication of the message, communication of the brand benefits, influence of the advertising on the brand, and  purchase interest of the advertised products/service.