General Mills – The Cheerios Effect

General Mills has found a clever solution for advertising their cereals. Namely, in the ads it has been used the Cheerios effect – the tendency for small wettable floating objects to attract one another (you can read more about the effect here).

In General Mills’ warmhearted ads have happened the same thing – people have found their way to closest ones – may it be a partner, a niece, a child or a pet.

The campaign consists of 5 videos. Watch also the rest on them here:

“Laura & Riley’s Story”

“Melody & Parag’s Story”

“Annie & Lisa’s Story”

“Justin & Savanna’s Story”

Client: General Mills
Agency: Cosette, Toronto

Illinois Office of Tourism – MiniAbe: Whisked Away

Illinois Office of Tourism continues with their ads where the main character is Abraham Lincoln. The choice of using Lincoln in their ads isn’t without a deeper reason – namely Lincoln was related to Springfield.

Watch the examples here:

“MiniAbe – Be More Whoa-ed”

“MiniAbe – Be More Nom-Nom-Mmm”



This time has joined him his wife Mary Ann Todd Lincoln, whom Abraham Lincoln makes a romantic gesture. The ad encourages people to make similar romantic gestures with the help of tourism sector.

Client: Illinois Office of Tourism
Agency: JWT Chicago



Another ad of Illinois Office of Tourism was launched at the same time which encourages people to more spontaneous in this fall. So more romance and spontaneity! 😉

“Mini Abe’s Spontaneous Fall”

Starbucks – Conversation Films

Communicating through computers/smartphones represents a huge amount of our everyday communication. But it’s hard to say where comes the line when we have crossed the reasonable amount of time using technology in communicating.

Starbucks has decided to point out how much more powerful face-to-face contact is. Blushing, feeling baby moving inside of woman and facial expressions are those things which you can feel only when you spend time together with other person. Like the ads of Starbucks say: “Sometimes the best way to connect is to get together”.

The campaign consists of 3 ads. You can watch the rest of them here:

“Apology”:

“Date”:

Client: Starbucks
Agency: BBDO New York



Similar realization has been used by Honda whose campaign reminded that using smartphone while driving can have serious consequences. Watch the ad here:

Vorwerk – Love Sucks

Today’s ad of the Day is about love! However, this time the main characters aren’t humans but instead robots!

Sadly, the love is one-sided. But still beautiful!

The ad is an ad of vacuum robot and the campaign is quite huge – it covers TV and online ads, social media activation as well as retail marketing strategy and which is rolled out across eight markets: Germany, Italy, France, Spain, Switzerland, Austria, Czech Republic, and China.

Client: Vorwerk
Agency: Saatchi & Saatchi, Düsseldorf

By the way, the catchy background song is Burt Bacharach’s “This Guy’s in Love with You” which you can hear here.

In addition, it can be said that it has become quite popular to use robots in ads (even so popular that in media it has brought out the rise of the robot pitchmen). Some examples from past months you can watch here:

Cadillac – “Robot Arms”

Kuka Robot Group – “The Duel: Timo Boll vs. KUKA Robot”

GE – “Journey”

VOLVO TRUCKS – THE CASINO

First day on your new job and already you are given a task which is much more complicated than regular tasks? How would you feel about it? Does it seem scary or on the contrary, exciting?

Exactly this happened to a man whose job is to park the cars of the clients of a casino. On his first day on the new job happens something extraordinary – he have to park a truck! How he reacts you can find out yourself!

The experiment directed by Henry-Alex Rubin is an ad of Volvo. Namely, the ad communicates that Volvo isn’t just a truck, it’s much more. Like the ad says then “Under the hood, it’s a sports car.”

Client: Volvo Trucks
Agency: Forsman & Bodenfors

You can find out more about the experiment in a behind-the-scenes video:



Volvo has known for its stunts and experiments. For example Van Damme has participated and also a hamster that was made responsible of driving a truck! Watch the ads here:

“The Epic Split feat. Van Damme (Live Test 6)”

“The Hamster Stunt (Live Test 2)”

Budweiser – Global Be(er) Responsible Day: “Friends Are Waiting”

Today we bring you an ad which reminds us that we shouldn’t drive when drinking alcohol because our friends are waiting us to return. Friends – they could be people or pets!

Like the ad communicates: “Next time you go out, be sure to make a plan to get home safely. Your friends are counting on you. Enjoy Budweiser responsibly.”

Client: Budweiser
Agency: Momentum Worldwide

 
It seems that Budweiser has discovered the effect of animals on people. For example Budweiser’s Super Bowl this year’s ad was about adventures of a puppy and last year’s ad was about friendship of a horse and a man:

Super Bowl 2014: “Puppy Love“

Super Bowl 2013: „Brotherhood“

 
Recently we introduced a Canadian ad which also communicated message that you shouldn’t drive when drinking (watch the ad here). The ad was gloomier compared with Budweiser’s ad. Which kind of ad is more influential for you – a gloomy or a charming ad?

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