The Most Clever Advertising Testing System
Everything you need to know about the effectiveness of an ad important to you. Reliable metrix, centralized model and score, clear results - all in a modern online environment.
Our passion is to analyze ads.
Centralized model and score
The ad test of Brandicom is built around a centralized model, in which each element has a specific role and value. The values of these elements together make up the overall score of the tested advertising. This score gives an idea of how successful the tested ad potentially is.
Viewing the results of the metrics separately indicates which aspect of the ad contributed to its general success and which one turned out to be an obstacle. Thus, on the one hand, the Brandicom ad test gives a quick and clear evaluation of the ad which you can easily integrate into your work processes. On the other hand, it gives you an in-depth understanding of the ad that you can also benefit from in the future.
In our ad tests we use metrics that you can trust – their importance and link to advertising effectiveness has been confirmed in previous scientific studies.
These are: moment-to-moment analysis, measuring ad likeability, mapping the emotions associated with the commercial, testing the purchase interest, and measuring advertising attention and break through capability.
These metrics are widely recognized and provide a comparison both with the competitors inside the specific industry as well as globally.
Comparison with a wide database
The use of universal metrics and standardized studies enables you to see your results in the broader context.
By each test we provide you with the mean scores of the database results in your agency, sector and country. This way you get valuable additional information which will enable you to compare the strengths and weaknesses of your ad with those of others.
You may also share this wider picture as an added value to your customers or other involved parties.
modern online environment for the results
You’ll see the test results in an interactive online environment that is designed especially for this purpose and that everyone will find easy to handle.
Our research results are clear, visually designed and ready to use in practice. The graphs are interactive – according to your needs, you can add or remove the information you want to see displayed.
In addition, Brandicom is a multiplatform environment that you can also easily use on your tablet or smartphone.
By moment-to-moment analysis of the ad you gain the deepest understanding of your spot. It shows you second by second how the viewers’ attention developed during the commercial – which elements raised interest; when the attention occurred and when it disappeared; the length of time the viewers’ interest lasted, and at the most important moments of the ad, if you even had the viewers’ attention.
In addition, you’ll see how the viewers’ emotions changed during the commercial and what impact different elements of the ad had on the viewers.